Links
Use descriptive text when creating links. Do not use "click here".
There are at least three good reasons why using generic anchor element text such as “Click Here” is a terrible practice.
- Website visitors who depend on assistive technologies such as screen readers will have a hard time deciphering the meaning of links that make use of generic link text such as “Click Here”.
- Website visitors who are scanning a page will have to take several additional seconds to investigate the text around the link to have an idea of what the anchor links to.
- Search engine web crawlers associate anchor element text with the link URL. Properly selected anchor element text helps search engines determine the relevance of a web page to specific keywords. Generic text tells search engines nothing about the linked web page.